When a website or service I use is not as good as it could be, it bugs me. I couldn’t shake this thought. Sometimes you just have to get the idea out of your head and bring it to life.
This is just one of my side projects that I use to fill my time between freelance placements.
I want to improve the Ocado website to the best of my skills and abilities. I’m a visual / UI designer (not UX), so any changes are not fundamental, just my instinct.
Mobile and tablet versions are work in progress.