How does Jo’s Coffee promote themselves and pick-up all important new bookings while lockdown restricts their movements?
A new website design to show that they’ll be ready when restrictions are lifted.
I use pencil and paper to explore initial concepts which has been my habit since art school. Methodically taking time to examine the problems saves a lot of wasted time in the long run.
I also test ideas for mobile at this stage including menu functionalities.
At this stage I work in grey boxes and a basic sans serif font so that I could concentrate on just the structure of the page.
Now that the interface is mostly worked out, the surface layer is the next stage to focus on.
At this phase I’m ready to include brand colours, images and a design system that I can share with the developer.