B2B retirement campaign

Problem
Raising awareness amongst Financial Advisors of the need to encourage clients to plan and save for retirement.

Solution
Part of a pitch winning solution which utilised the familiar ‘elephant in the room’ idiom. Messaging for both B2B and B2C executions were created.

I worked on the original concept and presented the designs at the new business meeting.

Client

Just Retirement

Project

Retirement awareness campaign (pitch)

Skills

Concept, Art direction