B2B campaign

Problem
Pru Protect wanted to reward financial advisors who sold their product.

Solution
We created the ‘Good Karma insurance’ campaign, targeted at financial advisors running in trade magazines, which helped explain and promote the concept to advisors who sold Pru Protect insurance to their customers.

I worked on the original campaign concept and created the press ad designs.

Client

Pru Protect

Project

Good karma insurance for intermediaries

Skills

Concept, Art direction, Design