Detailed analytics of the Audi car configurator showed that customers preferred to design their new car on desktop rather than mobile. Results from the Strategy & Research Dept indicated that although some customers started the design process on mobile, most abandoned in favour of desktop. Reasons given were that navigation and presentation of their choices was easier to view on desktop. Research highlighted that users where unhappy using the current multi-page experience.
I worked on a new ‘desktop first’ design system with particular attention given to retaining users throughout their design process.