Hello World
More about me

Me, Myself and I

Lead/Senior Digital Designer/Art Director with old-school conceptual advertising experience.
Currently freelance. Looking for a permanent gig. 15 years experience.


How my favourite ad man put it
“If it doesn’t sell, it isn’t creative”


Mobile web & in-app, wireframe, prototypes, UI/UX patterns and best practices. ♥ mobile.


Applying my ad man thinking to travel photography. Travel, point, click.


Whatever you do always give 100%, unless you are donating blood.

Branding a crypto website

branding | identity | logo

Increasing user engagement

ui design | ux insights

Showcasing a new brand

concept | copywriting | ui design

Simplifying medical data

ui design | production

Innovating mobile ad tech

research & development | ui design

Original character design

concept | illustration

Improving ux in ecommerce

responsive | ui design

Showcasing best of the best

native ios | ui design

Original art direction

concept | photoshoot

Mixing new tech with old school

concept | marketing

A brand new look

concept | illustration | pitch winner

Exploring mobile R&D

innovation | ui design

Pitching DRTV concepts

concept | tv | pitch

Making medical info user friendly

responsive | ui design

Experimenting with new formats

concept | mobile marketing | ui design

Engaging footy Facebook friends

concept | ui design

Locating users for a flash sale

mobile marketing | proactive

Research & development

concepts | ui design

Demonstrating a Dyson

mobile marketing | proactive

Educating reluctant savers

concept | art direction | pitch winner

Good things, small packages

concept | art direction

Naked truth nest egg

concept | art direction | pitch

Building investor confidence

concept | art direction

Cross my ♥ and hope to dye

mobile marketing | proactive

Studio productivity to the max

concept | innovation

A problem not discussed

concept | b2b | pitch winner

Good Karma coverage

concept | b2b | print

Résumé reduction

I gave up my seat to a blind person on the bus, that's how I lost my job as a bus driver.

  • Jun 2006 – March 2011

    Art Director – London

    Teamspirit and Ogilvy, London. old-school press, outdoor advertising and new-school digital.

  • March 2011 – December 2012

    Digital Art Director – Sydney

    Digital marketing and advertising for Optus, Network Ten and NineMSN.

  • December 2012 – December 2013

    Art Director/Senior Designer – Arterial Marketing, Sydney

    Tablet UX and UI design. Enterprise B2B pharmaceutical apps and consumer websites.

  • March 2013 – September 2016

    Lead Design – Opera Mediaworks, London

    Designing for mobile. Clients include Google, Nike and Microsoft and projects include iOS app and mobile ad product development.

Apps & Hobbies

Waitress: 'Do you have any questions about the menu?' Me: 'What kind of font is this?'

Getup, show up, never give up.

enlightenment | wisdom | in the app store

Point and shoot for loot

getty images | travel | photography

Weather. Cat gifs. Pawesome!

weather | cat gifs | in the app store

Celsius & the city – iOS app

megalopolitan weather | in the app store

Inkd – tattoo community app

app concept | competition entry

Funny Bones – iOS app

witty one-liners | in the app store

Get in touch

I like to hold hands at the movies... which always seems to startle strangers.