Hello World
More about me

Me, Myself and I

Lead/Senior Digital Designer/Art Director with old-school conceptual advertising experience.
Currently freelance. Looking for a permanent gig. 15 years experience.


How my favourite ad man put it
“If it doesn’t sell, it isn’t creative”


Mobile web & in-app, wireframe, prototypes, UI/UX patterns and best practices. ♥ mobile.


Applying my ad man thinking to travel photography. Travel, point, click.


Whatever you do always give 100%, unless you are donating blood.

Responsive showcase website

concept | copywriting | ui design

iOS educational app

ui design | production

Mobile marketing

research & development | ui design

Character Design

concept | illustration

Responsive ecommerce website

responsive | ui design

iOS App & admin website

native ios | ui design

Photoshoot direction

concept | art direction

Intergrated advertising ideas

concept | marketing

B2C press campaign

concept | illustration | pitch winner

Mobile marketing

research & development | ui design

TV ad – animatic

concept | tv | pitch

Pharma education website

responsive | ui design

Experimental formats

concept | mobile marketing | ui design

Facebook competition

concept | ui design

Hyperlocal retail ad

mobile marketing | proactive

Research & development

concepts | ui design

Dyson Supersonic sales

mobile marketing | proactive

B2C outdoor campaign

concept | art direction | pitch winner

Packaging design

concept | art direction

B2C outdoor campaign

concept | art direction | pitch

B2B Press campaign

concept | art direction

Retail colour picker ad

mobile marketing | proactive

Improved studio workflow

concept | innovation

B2B strategic campaign

concept | b2b | pitch winner

B2C press campaign

concept | b2b | print

Résumé reduction

I gave up my seat to a blind person on the bus, that's how I lost my job as a bus driver.

  • Jun 2006 – March 2011

    Art Director – London

    Teamspirit and Ogilvy, London. old-school press, outdoor advertising and new-school digital.

  • March 2011 – December 2012

    Digital Art Director – Sydney

    Digital marketing and advertising for Optus, Network Ten and NineMSN.

  • December 2012 – December 2013

    Art Director/Senior Designer – Arterial Marketing, Sydney

    Tablet UX and UI design. Enterprise B2B pharmaceutical apps and consumer websites.

  • March 2013 – September 2016

    Lead Design – Opera Mediaworks, London

    Designing for mobile. Clients include Google, Nike and Microsoft and projects include iOS app and mobile ad product development.

Side Projects

Waitress: 'Do you have any questions about the menu?' Me: 'What kind of font is this?'

Zendom – iOS app

enlightenment | wisdom | in the app store

Travel photography

getty images | travel | photography

Giffy Kitty – iOS app

weather | cat gifs | in the app store

Celsius & the city – iOS app

megalopolitan weather | in the app store

Inkd – tattoo community app

app concept | competition entry

Funny Bones – iOS app

witty one-liners | in the app store

Get in touch

I like to hold hands at the movies... which always seems to startle strangers.