Responsive mobile Ad framework

A problem solving end-to-end workflow and framework for building rich media mobile Ads.
Check out some live examples.

Previously, client campaigns would have the same amount of effort and crucially time, spent creating them them whether they were worth $5k or $50k.

I designed an end-to-end workflow, changing the way everything from photoshop to code was implemented, and a provided a quick and cost effective way for the company to create feature-rich mobile Ads.

Now for smaller budget campaigns, design, dev and deploy was reduced to hours rather than the previous days. Leaving more time for higher value bespoke campaigns.

The Ads scale to fit any handset and work in both orientations.

• concept | innovation | marketing

Mobile Ad Gallery app

The iOS version of the Opera Mediaworks Showcase app.

The app serves the dual purposes of showcasing our rich media creative to prospective clients, and hosting current projects in a 'private view' area to aid client sign-off.

My proposal for a native iOS app was initially turned down, so I chose to work on this project in my own time.

I re-presented and was very pleased when it was scheduled in as a live project. I worked on the wireframes / functional spec with a dev, before designing the interface. A version for Android is now in the pipeline. I'm also working on a site to administrate uploads from a head office in each of the global regions.

The interactive prototype for iOS version.

The interactive prototype for Android version.

You can download the iOS version at the Apple app Store

• concept | product design | ui design

iOS pharma educational app

An aid for Pharmaceutical sales calls in Australia

I was involved in the project from the initial client proposal through kick-off briefing to wireframes and finally design, build and shipping.

I enjoyed all stages equally, but especially the project delivery as the client was so complimentary.

• concept | product design | ui design

Skoda competition

Challenge your Facebook mates and Sheedy with your footy knowledge

I was involved from the initial kick-off meeting with the client and took the lead on the UI of the project.

Played over a whole footy season it was fun to watch the game engagement change over time during the season.

• concept | product design | ui design

Character Illustrations

Illustrated characters for product design and marketing campaigns

I really enjoy creating characters that really bring an idea / campaign to life.

I have developed illustration ideas for books, campaigns, websites and in-house projects.

Research & development

Designing new mobile ad products using our proprietary design-to-code workflow.
Check out some live examples.

Our new workflow allowed us to quickly iterate on designs and release new ad products very quickly. This has enabled us to develop may new formats, which include, amongst many others,: a rotating 3D cube…

…an image comparison and an image carousel. All ad units scale to any handset and both portrait and landscape orientation.

Responsive showcase website

Public showcase and logged-in web tools website for Opera Mediaworks, London

I proposed the project, created wireframes, designed the interface and wrote all copy for this showcase site. All the examples you'll find in the 'ad samples' section are my concepts and designs too.

It is fully responsive and has a permissions based login for the London employees to access useful web tools. Check it out now.

• concept | product design | ui design

Dyson proactive pitch

Mobile marketing concept for the Dyson hair-dryer launch

• concept | proactive | marketing

Norwich Union

Ambitious photoshoot for B2B press campaign

• concept | art direction | b2b

B2C outdoor campaign

Pitch winning concept for the IFA governing body

• concept | art direction | pitch winner | b2c

B2C outdoor campaign concept

Pitch proposal concept for the IFA governing body

• concept | art direction | pitch | b2c

Custom packaging

Bespoke presentation solutions

• concept | art direction | b2b

B2B press campaign

Bespoke presentation solutions

• concept | art direction | pitch winner

Innovation for Nike

Mobile marketing concept for Nike.

• concept | proactive | marketing

Innovation for Nike – 2

Mobile marketing concept for Nike.

• concept | proactive | marketing

R&D For Opera Mediaworks

Experimental new formats developed for Opera

• concept | proactive | r&d

H&M hyperlocal pitch

A mobile marketing concept to increase branch footfall for the ubiquitous fashion retail giant

• concept | proactive | marketing

Proactive marketing pitch

Nobody's Child – a new online only fashion brand aimed at 18-25 year old girls in the UK

I also proposed a vertical video format to showcase the cat-walk videos, making the most of already available assets to help make the most of their small budget. See the live prototype

• concept | product design | ui design

Corporate product website

Consumer information and logged-in HCP website

I was involved from the get-go on this project. Meeting with client stake holders early on to completely understand their needs for this site.

After wireframes were developed I worked on the UI design and with the developers to deliver the site.

Optus ecommerce website

Responsively designed purchase pages for Optus

Designing with insights from testing groups and the UX team we reworked the pages where users choose a new mobile and a plan.

Working in the growth team we improved the user experience and A/B tested for better outcomes.

Celsius and the city – iOS weather app

World weather. Hot or not?

We English are little obsessed with our weather ☀️☔️
They know it doesn't quite measure-up. So when it does actually warm up, (hardly ever) we like to have a bluster-boast about it. Every news website will crow about our weather being so much hotter than "" even if just for one day. It's a bit odd, and we know it, but it matches our way of looking at life.

• weather | side project | in the app store

Photography for Getty Images

Hobby turns good

Working as an Art Director meant I got to work with some of the most talented photographers in London. This re-enlightened my passion for carrying a camera at all times, especially when travelling.

Getty spotted some of work on Flickr and offered to take me on as one of their contributors.

Travel photography meant I could satisfy another interest, visiting other countries and cultures

See more on Getty Images See more on Flickr

• side project | photography | travel

Funny Bones

Witty one-liners – to put a smile on your face

The funniest one-liners on the planet, to tickle your funny bone and share with your friends.

• Ha-ha | side project | in the app store

Inkd

An easy new way for artists to share their best work with the tattoo community.
Say hello to Inkd.

Entered in the app Idea Awards – 2016.

See the Artists app prototype, and the Community app prototype. You can also read the pitch deck.

Update: I wasn’t selected for the finals in NYC.

Tattoo virgin or rocking a full sleeve, when you're looking for a new tattoo you'll likely spend time looking for inspiration or the best artist in your area.

Inkd creates a dedicated two-sided market. Artists upload and manage their best work via an 'Artists' app and users search and up-vote Artists work via a 'Community' app.

Sign-up at Inkd.life for more info and news about a launch date.
Life is Beautiful.

• tattoo | side project | community app

iOS game

My current self-set project is to release a mobile game.

I'm working on a gravity based space game where the player has to navigate levels using the objects available to them. This could be planets, space junk or alien craft. At the moment I'm just at the concept / prototyping phase. I will post my progress and updates here and Twitter.

• ios game | wip | coming soon

Giffy Kitty iOS weather app

Check the weather. Share cat gifs. Pawesome!

There was a young kitty
who was purrfectly pretty
She like to go out and play
But down came the rain
She was washed down a drain
And it totally ruined her day

A thought popped in her head
What if instead
An app could show her the way
And she’d never again
Get soaked in the rain
Now whatever the weather she’s OK

Check the weather and share cat gifs. Pawesome!

Follow @giffy_kitty

2017 version out now

• side project | cat gifs | yeah

Zendom iOS app

Mindfulness and enlightnment, to-go

Peace, happiness, enlightenment, & mindfulness, in every quote, every day.
Kickstart your day with the best mindfulness quotes delivered to you every morning.
Getup, show up and never give up.

• side project | native app | om

Targeted marketing

Cross platform advertising tech.

With access to unique and powerful data signals we were able to target the right person at the right time and in the right place.

• intergrated | marketing

Legal & General TV spot animatic

Part of a pitch for Legal & General Insurance TV business

While working in an Art Director/Writer team Teamspirit pitched to win their TV campaigns. I was invloved from the initial client brief, costings, animatic and selecting studios with computer controlled dolly's to execute the shoot. We came down to the final two, but unfortunately lost out on costs. Grrr, clients.

• intergrated | marketing

B2B strategic campaign concept

Original campaign ideas for the UK's biggest retirement financial solutions provider.

Thinking about one's retirement is something that people postpone to deal with later. This is actually the worst thing you can do. This was part of a of a pitch for Just Retirement's B2B and B2C business.

The campaign idea illustrated the 'elephant in the room' idiom, an obvious problem that no one wants to discuss.

• conceptual | strategic | b2b

Ace Insurance press campaign

A brand new look for an established brand.

Traditionally selling either B2B or white labeled products, Ace needed a new look to launch into the B2C market.

Insurance is a crowded market To stand out we used illustration and generous space.

• conceptual | Illustration | pitch winner | b2c

Pru Protect Press campaign

B2B press campaign

Press campaign aimed at the finance industry for the launch of Pru Protect's new rewards for advisers.

• conceptual | b2b